Pride Awaan by Lattafa is a fragrance that transcends the ordinary — "Awaan" meaning "Time" in Arabic, a reminder that the most precious moments are those marked by extraordinary scent. Part of the celebrated Pride collection, this unisex Eau de Parfum is a masterclass in Arabian luxury: bold, timeless, and deeply evocative.
The fragrance opens with a confident, aromatic brightness that immediately sets the tone — fresh yet complex, modern yet rooted in tradition. The heart reveals a rich, layered accord of florals and warm spice, carrying the signature opulence of the Pride line with effortless grace. The base settles into a deep, velvety foundation of oud, amber, and musk — a resonant, skin-close warmth that endures beautifully through the hours.
The Experience: Pride Awaan is a fragrance for those who understand that time is the ultimate luxury. It wears with equal distinction in the boardroom and at a candlelit dinner, making it a true all-occasion signature. The longevity is exceptional and the sillage commanding yet refined — a scent that marks every moment as worthy of remembrance.
Fragrance Profile:
• Top: Aromatic Fresh Notes
• Heart: Florals, Warm Spice
• Base: Oud, Amber, Musk
Details: Eau de Parfum • 3.4 oz / 100 ml • New • Unisex